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I Live Here: LeAnn Locher

Name & Age: LeAnn Locher, 42

Hometown: Camarillo, California

Current Neighborhood: Portsmouth

How do you pay the rent and what is your slash? I craft communication strategies and design for organizations and businesses making a difference in the world. I’m a creative consultant, meaning I do graphic design, art and creative direction, and communication strategy. My clients are non-profits, foundations and socially responsible businesses: mainly national, some regional and local.

My alter ego is a domestic arts bad-ass, and I write a long-time blog called Lelo in Nopo. There I document my explorations in food crafting, cooking, gardening and food preserving. I’m an OSU Extension Master Gardener, meaning I volunteer many hours to the general community in learning how to garden. I also write a column called Sassy Gardener for Just Out which runs March-September, and dabble a little in freelance garden writing and landed a piece in Fine Gardening this past year. Oh, and I do a podcast called Lelo Homemade on cascadia.fm.

Through my business, I do pro bono design for local causes I believe in like Basic Rights Oregon and Planned Parenthood Advocates of Oregon.

What do you create? Logos, brands, identities, brochures, posters, websites, flyers, direct mail packages, identity systems, book covers, campaign collateral, product art, marketing strategy plans, really good risotto, giant zucchinis, canned goods, art, photos, cutting flowers, can I stop now?

How did you land in Portland? I won a radio contest by mistake while living in Chico, California. While enjoying my winnings (a trip for four to beautiful Bend, Oregon!), I fell in love with the state and sought out its major city, Portland. Applied for a job, they flew me up, I reconnected by chance with my best friend from childhood while in Portland for interview, and the series of events spoke loudly to me: I was meant to be here. I got the job and the rest was history.

What is the last book you read? The Gardener’s Year by Karel Capek. Originally published in 1929, it’s a wonderful little read on observations of a gardener.

Name your favorite tattoo. Zilcho.

What was the last thing you ate at a food cart? Spicy spicy red curry with pineapple to blow a bad cold out of my head-from the food cart pods at N. Greeley & Killingsworth. Super yum. And it worked.

Oregonian, Willamette Week, or Mercury? Bitch, please. Just Out!

What is your favorite bridge and why? St John’s : I swoon of its gorgeousness every time I drive over it, and sometimes it even delivers to me the breathtaking views of Mt St Helens, Adams and Hood all at the same time.

Stumptown Coffee or a good glass of red wine.

Coast or Mountains? River.

Only in Portland moment? My early Portland years and the 24-hour Church of Elvis, eating thai noodles from the only place I could find them (at the Saturday Market, home of the original food carts of Portland), and nights at Satyricon. Oh the days of Doc Martens.

A favorite local business? Timby’s Dip’n’Strip on N. Lombard. We had the doors in our 1911 house stripped by them, and when he called to let us know they were done, his greeting on the phone was “Hi this is Tim, your friendly local stripper!”

Are you a car person or a bike person? I drive a car. But I trip-chain and carpool when I can, does that count?

If you could change one thing about Portland, what would it be? Sometimes the very best intensions of good white liberals get in the way of reality and hard work: our communities are made up of people from all different types of families, races, ages, and sexual identities. Truly embracing diversity means reflecting the full community in our media and at the tables of leadership. Walk the talk, people!

Tell us a story about Portland and you.

See my how I moved to Portland story.

And finally, where can we find you on the web?

My pro site: leannlocher.com

My blog: lelonopo.com

My tweeting personas include @leannlocher, @lelonopo and @therealdirt

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