Name & Age: Lloyd Epperly, 40-something
Hometown: Damascus and Gladstone, OR
Current Neighborhood: Woodstock
How do you pay the rent and what is your slash? I’ve worked in the music industry for over 20 years in artist development, promotions, and social marketing, among other areas. My company, “the llab”, also works with small businesses by writing their website content and administrating their social media networks like Twitter, Facebook, etc. I got into promotions the old fashion way by having to promote my own band (Burning Sons) in the early ‘90’s because none of my other band members wanted to. Back then that meant skateboarding up and down Burnside with posters and a staple gun. Most of the bands I work or have worked with are national acts like The Church, Sublime, Sixpence None The Richer, Chevelle, etc. I’ve worked with many Portland bands including boy eats drum machine, Climber, We Are Telephone (ex-Dandy Warhols), and former bands Stereo Crush and The Carolines. My “slash” is that I also write concert and album reviews for QRO Magazine in Brooklyn, NY.
What do you create? I create a lot of things with words primarily through web content, business histories, band/artist biographies etc.
How did you land in Portland? I landed here through my parents, though I didn’t understand the actual “process” of how I arrived here until years later.
What is the last book you read? “Wild Boy” by Andy Taylor (of Duran Duran). I can’t get enough of rock biographies and autobiographies. Currently I’m into “Stand And Deliver” by Adam Ant.
Name your favorite tattoo. I don’t have a favorite and I don’t have any on me, which seems odd working with musicians. It’s like you’re supposed to have one! I guess I rebelled.
What was the last thing you ate at a food cart? The vegetarian poutine and also the PB&J fries at Potato Champion (yeah, I kind of pigged out, but I shared!)
Oregonian, Willamette Week, or Mercury? Mostly the Oregonian for news. WW and Merc for music, but none of them come even close to The Rocket, which is missed in the local music scene.
What is your favorite bridge and why? The St. Johns Bridge, which I mostly see from my speedboat. The architecture is amazing and I love the spires and the cathedral arches. One of the best ways to see our many bridges is from on the Willamette. I’m surprised at how many people who live here don’t go on our rivers very much. The river isn’t that dirty anymore. At least it makes the rivers less crowded for us boaters.
Stumptown Coffee or _________? So not only do I not have a tattoo, but I also don’t drink coffee. But I do drink our local beers. Hair Of The Dog is probably my favorite brewery.
Coast or Mountains? Definitely the coast, though it’d be nice if the weather was warmer there (or more predictable). True Oregonians know that if it’s nice in Portland, it may not be at the coast. Check the weather report there first and save an hour and a half drive in the sun that only ends up in cold marine cover!
Only in Portland moment? Earlier this year I heard someone playing a musical instrument outside but I didn’t see anybody. Eventually a bald man (a Paul Giamatti look-a-like) in cut-off jean shorts riding a unicycle came cruising down my street while playing his flute. I expected to see a Portlandia film crew following shortly behind. But, no…he was all by himself. Thanks for keeping Portland weird dude!
A favorite local business? I can’t narrow it down to just one. Portland’s concert venues are definitely the most “favorite” businesses for me. Following closely behind are Hair Of The Dog Brewing and Potato Champion. We need our rock and roll, our beer and our French fries!
Are you a car person or a bike person? Car (or speedboat).
If you could change one thing about Portland, what would it be? It’d be nice if it weren’t gray and rainy for about 6 months out of the year. But that might cause more people to move here, so I deal with it (thanks mostly to the rock and roll, beer and French fries). By the way, isn’t our (unofficial) state motto “thanks for visiting, now please go home”?
And finally, where can we find you on the web? The llab: https://www.facebook.com/pages/The-llab/241594495886204